Photo courtesy: dorieclark.com
It is a common perception that A-lister will not promote your event. They are busy. Potential income from promotion is unnoticeable for them. They have plenty of inquiries and don’t understand why they should promote you and not promote everybody else. The list of reasons can go on and on. That is why Navid Moazzez taught his students to have B-listers and C-listers on the roster. Because they will be willing to promote the fact that they take part at the same event with A-listers.
Well, actually, A-listers may promote. You may make an impressive recording after which they change their mind and become willing to share it with your audience. If you have recorded sessions at your summit you have time between their agreeing to take part and actual summit. This gap gives you the opportunity to change their mind.
But what Dorie Clark does is beyond my understanding. Continue reading