Photo courtesy: baileyrichert.com, virtualsummitexpo.com, milana.com, virtualsummits.co.uk
For long period Navid Moazzez was one of the most known thought leaders in virtual summit industry. His status of the most known could be disputed but I’ve not encountered any other expert endorsed by a bestselling author in a major publication. There are lots of other articles out there dedicated to him by less known authors. As well as articles by him and students’ references with big numbers (like Chandler Bolt’s $370,000 I wrote about earlier).
But recently Navid disappeared from public space:
- He stopped grabbing e-mails of new prospects via lead magnet.
- All the invitation links to download lead magnet are longer valid.
- Last time he wrote about Virtual Summit Mastery course in his social accounts in October 2017. He announced filming video in 4K for upgrading his course. But for months there is no news about it.
Does anybody know what happened to Navid Moazzez and why there is no news about virtual summits from his side?
Of course, there could be plenty of personal reasons. And we probably will not get to know them. But could something inside the industry be the reason? Studying it I got only one hypothesis and here I dive into it deeper.
Are virtual summits dead?
This subtitle could appear bizarre and inappropriate.
How could it be the case that virtual summits are dead?
The reason why I paid my attention to this claim is well-respected players claiming exactly that point:
- Pat Flynn (Smart Passive Income) answered a question at his website with a claim that virtual summits are in decline. Why? Because there are so many summits out there. Thus listeners become somewhat bored at yet another summit and it is more difficult to hire speakers at your summit.
- Wendy Kier, an expert from the UK claims virtual summits are dead because technologies have advanced and we are able to host online live conferences. We were not able to use them earlier but now we can have our audience engaged like never before. It is interesting that claiming technologies Wendy means namely software. But when it comes to hardware she films her videos in 720p resolution or even 360p.
- Milana Leshinsky calls virtual summits dead because of a low quality of average virtual summits. But she admits that claiming virtual summits are dead is like claiming that events or even collaboration, in general, are dead. That is weird of course, she concluded. Thus a claim changes from ALL virtual summits being dead to only BAD ones. But weren’t bad summits really alive? Imagine anybody who failed a summit. Could he make him/herself interested in spending another 3+ months in preparing the second try? Will listeners or affiliates pay attention to a summit of that person?
- Though Wendy and Milana admit that their claim is mostly marketing, commenters of Milana’s post agree with her that summits are dead. They confirm that spending so much time to get information is exhausting and share their negative hosting experience.
I failed to find exact numbers of virtual summits held in different years. This fact is not a surprise though. To follow and count all the figures requires huge effort with little use of the knowledge. And evirtualsummits.com is no longer representative.
All in all, could this be the reason for one of the industry thought leaders to abandon it?
There is opposite evidence that when properly executed virtual summits are still developing. For Milana it is not really that opposite, she meant exactly that thought.
Take Bailey Richert’s summit reports that I already mentioned in an earlier article. From there you can see that her revenue and number of email subscribers grew from year to year. Other people are not so open to disclose results of their virtual summits. But they join her company of those who continue doing virtual summits in 2018 after doing them in 2017. Take Liam Austin who hosts one summit after another with an unbelievable schedule: once in 2 months. Or Niels Reib who hosts Career Branding summits second consecutive year…
So my answer is No.
Possible decline of virtual summits in general is not a reason for Navid Moazzez to quit.
A person who teaches virtual summits is better in hosting them than the vast majority of newbies. Especially considering the self-proclaimed status. According to his website, he refuses to speak at any virtual summit unless it is his student’s one.
But anyway Navid is not present and next question emerges to the full extent.
Who will be next thought leaders in virtual summits industry?
Anyway, he is not alone in teaching how to host virtual summits. Who are most known players in the industry? It is a surprise that all experts who have virtual summit courses are women.
- Bailey Richert has a Virtual Summit School flagship course, lots of free content at her website and as an email course. To the degree I studied her work it is an example of how it should be presented.
- Wendy Kier has her courses at Udemy and at her own site as well. But it is not clear which market she concentrates on. From one side, her flagship course is priced at GBP and she schedules her live events at 10 or 11 am BST. It is 6 or 7 am EST and 3 or 4 am PST. From another side, she advertises “instantly save $97,00″ (for American audience evidently). Oh, she also focuses on female entrepreneurs while most virtual summit hosts are male.
- Milana Leshinsky – a person who coined the term “telesummit” itself. However, a proof link from Wikipedia directs to her own page, not to a third-party site. Anyway, she had STOPPED hosting virtual summits 5 years ago, BEFORE most experts have STARTED doing it themselves. She also claims virtual summits are dead and announces coming back to teach “right way” to host online events with a new course “Summits Made Simple”. The course has already been sold out. Time will show will it become next big thing. For now it is too little information to judge. But such an experienced player should be watched anyway.
- Jose Ivan Aviles – a person who has “gone meta” and hosted a summit about summits called “Virtual Summit Expo” in December 2017 – January 2018. Bailey Richert and Wendy Kier took part in it along with a dozen of other speakers. And the all-access pass for the event costs just $127. Jose consults about virtual summits but does not have an online course dedicated to it.
Have I missed any other expert in the industry?
Who would you bet on as a favorite in an artificial race for virtual summit domination?